Web Analytics

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Top 10 Google Analytics Changes of 2011
In this article, web analytics expert Robbin Steif surveys the most important changes that have taken place in Google Analytics in 2011 -- and why some of them can be very important to your business. Nov 15, 2011

5 Analytics Mistakes Small Business Owners Make (and How to Avoid Them)
In this article, SEO expert Dev Basu describes the 5 most common mistakes that he see's small businesses making with regard to Google Analytics. He provides simple explanations of why these mistakes hurt you and easy fixes to get back on the right road so you can see what's happening in your business. Oct 4, 2011

How to Convince Your Boss to Invest in Internet Marketing - with Richard Zwicky (4:44)
In this video interview analytics expert Richard Zwicky explains how present a convincing case to your boss to invest in Internet marketing. He explains how to document the opportunity for growth as well as your share of voice in the market, then make a presentation showing return on investment. Jul 26, 2011

How to Predict Results from SEO - and How Not To
Don't use 'industry studies' to predict how much traffic and sales you'll gain from optimizing important keywords says SEO expert Wil Reynolds. You find all sorts of complications from personalized search, image results, local results, shopping results, and news results. The author explains the most accurate approach to determining ROI using Google Webmaster Tools. Jun 28, 2011

How to Measure SEO Success - with John Marshall (7:08)
In this video interview, web analytics expert John Marshall explains why old measures of organic SEO success are flawed, and what new measures give you an accurate picture, particularly Share of Search (Share of Voice) as well as using Compete.com to compare your results with your competitors. Mar 22, 2011

Revenue Attribution: Don't Pay Too Much to Your Advertisers - John Marshall (5:09)
In this video interview, web analytics expert John Marshall explains the problem and possible solutions of attributing an online sale to multiple ads a customer may have clicked on while they shop -- paid search, e-mail marketing, display ads, and an affiliate program -- wrongly counting the sale to only one channel. Mar 15, 2011

What Analytics Can Tell You about Improving Your Online Business - Richard Zwicky (7:27)
In this video interview, analytics and business expert Richard Zwicky explains some basics items to look at in your Google Analytics in order to better understand your customers' behavior and buying patterns. This kind of knowledge can dramatically help your sales increase. Jan 25, 2011

How to Find and Fix 'Conversion Leaks' in Your Site that Dribble away Profits
"Conversion leaks" -- elements of your site that divert attention and distract people from making a purchase -- can rob you of profits. In this article, conversion expert Jeff Sexton explains how to use the data in Google Analytics to find the problems, fix them, and get your site on a profit track. Oct 12, 2010

How to Measure the Web's Effect on Offline Sales with Chris Kerns (7:24)
In this video interview Web analytics expert Chris Kerns explains various ways to track the effect of the web on a company's offline sales. He surveys methods that (1) track coupons, (2) ask customers in post-sale surveys, and (3) listen in on social media. Jul 20, 2010

Configuring Tags Correctly in Google Analytics with Caleb Whitmore
In this video interview web analytics expert Caleb Whitmore explains the importance of getting the JavaScript tags correct on your site so they'll feed accurate data to Google Analytics. Errors in these tags lead to inaccurate data in your reports. Jul 13, 2010