How to Find and Attract Top Performing Affiliates - Dixon Jones (8:14)

In this video interview, UK search marketing specialist Dixon Jones of Receptional.com explains how to find and then sign up affiliates that will bring business to your company. He recommends: (1) Get involved in the affiliate scene -- Affiliates 4 U in the UK or Affiliate Summit in the USA. (2) Track a competitor's affiliate backlinks to find top affiliates. (3) Find the top sites for your keyphrase and build a relationship with them.

To assist affiliates in doing a good job for you, provide (1) offline marketing materials, (2) product feeds, (3) banner or display ads and rich media, and (4) widgets and search boxes for the affiliate's site.

This interview was taped at the PubCon Conference in Las Vegas, NV in November 2008.