Academic Papers
by Dr. Ralph F. Wilson

| Bkmrk

Internet Marketing Papers

• Ralph F. Wilson and James B. Pettijohn, "Article Marketing: A Primer for the Online Marketers and Those Who Teach About Online Marketing," Journal of Digital Business, Vol 3, Issues 1-2, pp. 84-109.
• Book Review: "MarketingSherpa Toolkit: How to Viral Market," Journal of Direct Data and Digital Marketing Practice (2009) 11, pp. 82-84.
• Ralph F Wilson and James B Pettijohn, "Search engine optimisation: A primer on outsourcing key tasks," Journal of Direct, Data, and Digital Marketing Practice, 10(2), pp. 133-149.
• Ralph F. Wilson and James B. Pettijohn, "Social Bookmarking: A Primer for Online Marketers," Journal of Digital Business, 2(1-2), December 2007, pp. 29-45.
• Ralph F. Wilson and James B. Pettijohn, “Search Engine Optimization: A Primer on Linkage Strategies,” Journal of Direct, Data, and Digital Marketing Practice, 8(3), January-March 2007, pp. 210-225.
• Ralph F. Wilson and James B. Pettijohn, “Using Keyword Research Software to Assist in the Search for High-demand, Low-supply Online Niches: An Overview,” Journal of Internet Commerce, 6(1) 2007, pp. 101-117.
• Ralph F. Wilson and James B. Pettijohn, “Search Engine Optimization: A Primer on Keyword Strategies,” Journal of Direct, Data, and Digital Marketing Practice, 8(2), October-December 2006, pp. 121-133.
• Ralph F. Wilson, James B. Pettijohn, and Shannon D. McMurtrey, "Online Shopping Carts: The State-of-the-Art," Journal of Internet Commerce, 5 (2) 2006, pp. 75-94.
• Ralph F. Wilson and James B. Pettijohn, “E-Mail Marketing Software: The State of the Art,” Journal of Digital Business, 1(1), Summer 2006, pp. 75-94.
• Ralph Wilson, James B. Pettijohn, and Charles E. Pettijohn, "Customer-oriented Features of Online Store-Building Cart Systems: A Review of Those Most-frequently Used by Small- and Medium-Sized Businesses," Journal of e-Business, 5(1) 2005, pp. 1-15.

Accepted for Publication

• Ralph F. Wilson and James B. Pettijohn, “Affiliate Management Software: A Primer,” Journal of Website Promotion, 3(1), Winter 2007.

I served as a Research Assistant to Dr. James Bonner at California Institute of Technology 1970-1973:

• Paul Po-Chao Lin, Ralph F. Wilson, and James Bonner, "Isolation and properties of nonhistone chromosomal proteins from pea chromatin," Molecular and Cellular Biochemistry, 1(2) 1973.
• J. M. Gottesfeld, W. T. Garrard, G. Bagi, R. F. Wilson, and James Bonner, Partial Purification of the Template-Active Fraction of Chromatin: A Preliminary Report, Proceedings of the National Academy of Sciences USA, 71(6) 1974, pp. 2193-2197.