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Here are some of the most recent articles and videos in our highly acclaimed, free e-mail newsletter, Web Marketing Today^®, sent to 88,000 confirmed opt-in subscribers each week.

Recent Web Marketing Today Headlines

• PPC Basics, Part 9: Dayparting 
  Dayparting, or ad scheduling, is the process of scheduling pay-per-click advertising campaigns to display ads at specific hours of the day or days of the week. It’s a common practice in traditional marketing.  For example, a television advertiser might show its ads during prime time, but not at other times of the day. May 21

• Continuous Website Improvement Through Conversion Optimization video
  Optimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas. May 21

• Content Marketing Requires a Point of View 
  Of all the diet gurus, what factors really determine who you’ll read, follow, and buy from?  It’s likely not performance or documented results or scientific evidence. Almost all major, well-known diets can claim those three factors. But fad diets — with none of those factors — oftentimes manage to attract just as many adherents.  In those cases, it isn’t a matter of results. It’s likely a matter of users selecting an expert’s advocated position that matches their own inclinations.
  May 21

• May 15 - Getting Your Fair (Impression) Share on Google 
• May 15 - 3 Must-Test Areas for Lead-Generation Websites 
• May 15 - How to Make Your Site More Customer Friendly video
• May 08 - 4 Triggered Emails for Business Websites 
• May 08 - How to Generate Phone Calls from Pay-per-click Ads video
• May 01 - The Best $39 You Could Spend to Improve Conversion 
• May 01 - Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55) video
• Apr 24 - Mobile Marketing Tips for Small Business. Part 1 
• Apr 24 - Keyword Research to Help You Develop Content - with Ron Jones (4:36) video
• Apr 24 - Recent Internet Marketing Articles for 24 Apr 2012, Annotated Links